I'm a Product & Analytics professional.
Hello! I'm Abdul Basit, a dynamic problem solver with expertise in Content operations, Data Science and Product Managment, and a passion to build exceptional Products.
What I Do?
As a seasoned product and AI enthusiast, I bring a unique combination of technical expertise, creative flair, and customer-centric design philosophy. I leverage these skills to identify trends, uncover new product development opportunities, and guide informed decision-making throughout the product development lifecycle. My unwavering commitment to putting the customer first is evident in my approach, which involves close collaboration to understand their needs, preferences, and pain points. I strive to deliver exceptional experiences that exceed expectations and drive business growth, making sure to always provide nothing but exceptional products.
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SQL | MySQL | Snowflake
100 % -
Python
100 % -
Excel | Google Sheets
100 % -
R Programming | R-Studio
60 % -
Figma | Wireframing
60 % -
Tableau | Alteryx | PowerBI
80 % -
Agile Methodologies
80 % -
MERN Stack
80 % -
Data Engineering (AWS,GCP,IBM)
60 %
Certifications & Courses
Explore my latest certifications in cutting-edge technology.
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Data Analytics Specialisation
This Google certificate program helped me develop crucial analytical skills and knowledge of key tools and platforms used in data analytics, including spreadsheets, SQL, Tableau, and R programming.
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IT Automation Specialisation
This certificate program from Google taught me how to use Python for automation, troubleshoot and debug complex problems, and utilize Git and GitHub.
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Cloud Application Development Foundations Specialization
Through the IBM Cloud Application Development Foundations Specialization, I gained a comprehensive understanding of Cloud Native development and learned to build and deploy cloud-based applications using a variety of tools and technologies such as Node.js, React, DevOps, and CI/CD.
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AWS Cloud Practitionar - Cloud Quest
Learned foundational AWS Cloud concepts, services, and terminology to confidently start my cloud journey. The course provided a solid base for pursuing role-based AWS certifications.
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Web Design
In this course, I learned about the basics of web development and the languages required for creating interactive websites. I gained knowledge about HTML, CSS, and JavaScript and their role in creating web pages.
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Machine learning on Google Cloud
In this course, I learned how to build and deploy machine learning models at scale without writing any code. I also gained practical hands-on experience using Google Cloud Platform products through the course's applied learning projects.
Experience
Explore my impressive employer portfolio and career highlights.
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April 2023 - Current
Senior Associate (Analytics)
IPG Mediabrands
Specialized in conducting comprehensive data analytics, reporting, and visualization for Global Campaigns, delivering actionable insights to clients. Through close collaboration with cross-functional teams, I optimize campaign performance by understanding objectives and target audiences. My expertise includes streamlining reporting workflows through automation with Python and SQL, saving approximately 4 hours per resource daily. I also excel in managing and building robust data pipelines for Dashboarding and Reporting, ensuring efficient data management and visualization to drive business success.
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Feb 2022 - Dec 2022
Associate Product Manager
Rooter Sports Technologies
Spearheaded the development of a Creator Operations pipeline, concentrating on optimizing onboarding and retention while expanding community and content. Additionally, I optimized analytics and notifications, substantially boosting user engagement and satisfaction through timely and relevant delivery. Through user surveys involving approximately 300 samples, I identified retention drops, leading to targeted improvements in the user signup process. Furthermore, I fostered cross-functional collaboration to ensure cohesive strategies and execution for gaming communities. Notably, I increased Banner Click-Through Rate (CTR) by approximately 30% by refining the Homepage Banner algorithm through effective collaboration efforts.
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Sep 2020 - Feb 2022
Senior Associate (Operations)
ShareChat & MOJ (Mohalla tech)
Developed and implemented robust Creator Operations pipelines, enabling structured collaboration with creators and influencers. Additionally, I managed content pipelines, ensuring the delivery of high-quality, engaging content that resonated with the target audience. Leading quarterly campaign initiatives, I successfully drove a 1.5x increase in daily active users (DAU) and a 30% boost in engagement. Moreover, I orchestrated seamless online event management, guaranteeing successful planning, coordination, and execution, thereby enhancing brand visibility.
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Jun 2019 - Aug 2019
Business Development Intern
Bolt IoT - Inventrom Pvt Ltd
As a business development intern, I collaborated with cross-functional teams to identify new business opportunities, conducted market research, and developed strategic plans to drive growth. I honed my communication, analytical, and project management skills while contributing to the company's bottom line.
Latest Projects
Check out some of my latest projects with creative ideas.
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Data Science
Real State price Prediction
For this project I have used Python and libraries like Sklearn, Numpy, pandas etc for model building and used Flask, Nginx, AWS-EC2 and HTML/CSS/JS for website building and model deployment.
See Project
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Image Recognition
Celebrity Facial Recognition Using OpenCV
For Building this website I have used OpenCV and Classification models like SVM, Random Forest & logistic Regression for model building and used Flask, Nginx, AWS-EC2 for backend.
See Project
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Data Analytics
Sales Analytics Dashboard
Tableau Dashboard for Data Visualisation of Altiq Sales, For this project I have used MySQL workbench for Data Wrangling and Data Cleaning.
See Project
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Product MVP & Design
Barber Appointment App
Hair salons often face the challenge of low capacity utilization during off-peak hours and high demand during peak hours. This leads to long waiting times for customers during peak hours, resulting in lost business opportunities and decreased customer satisfaction. The goal of this project is to develop a solution to optimize the capacity utilization of hair salons.
See Project
If you like what you see, let's work together.
I bring rapid solutions to make the life of my clients easier. Have any questions? Reach out to me from this contact form and I will get back to you shortly.